PR Perspective: Astronomer & Gwyneth Paltrow

Emily Maupai Zinberg
29/07/2025 2:53 PM

As a PR agency, this campaign naturally became a hot topic of conversation in the office. And while we ultimately share the same takeaway, everyone brought slightly different perspectives to the table. So, we thought we’d share them with you.

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3 Things SMBs Are Often Surprised to Learn About PR

Lee Groeger
16/07/2025 1:26 PM

Small and medium-sized business owners are often surprised to find that successful PR looks a little different than what they initially expected. Read through to learn about three unexpected truths — and how knowing them can give your business an advantage.

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The Double-Edged Sword: How AI Is Shaping Healthcare PR—for Better and Worse

Matthew Singh
29/04/2025 1:14 PM

As artificial intelligence continues to impact almost every industry, we take pause to examine how it is specifically reshaping healthcare PR, along with pros and cons for professionals to note.

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Getting Your Restaurant in the Spotlight

Amy Stern
01/04/2025 12:35 PM

Find out how publicity can help you to build your restaurant’s brand equity, drive reservations and establish thought leadership in one of the toughest industries on the planet.

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6 Lessons I Learned in Kindergarten That Apply to Public Relations

Lee Groeger
16/10/2024 10:31 AM

With my kids back in school, lately I find myself offering them examples of how something they learned or dealt with in the classroom or on the playground parallels “grown-up” life. And it got me thinking — for all its simplicities, many of the lessons we learn in kindergarten lay a foundation for skills that are valuable throughout our personal and professional lives. Here are six things I learned in kindergarten that apply to my job in public relations,

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Does Your Publicist Possess These 3 Winning Traits?

Amy Stern
23/03/2024 2:48 PM

If you’ve been thinking about hiring a public relations agency , here are three traits to look for to ensure that communicating your point of difference is spot on.

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