The seemingly never-ending conversations about artificial intelligence (AI) always center on how it is transforming industries. The public relations (PR) industry is among those affected but not necessarily in the way most predicted. Based on recent data, PR is vital to AI search. In fact, it is the engine that drives results generated by ChatGPT, Claude, Gemini, Copilot, and every other AI agent.
READ MORESuccess starts when you know more than just the demographics of your audience. With the right knowledge and skills, you can determine the most effective strategies to communicate with your consumers.
READ MOREAs a PR agency, this campaign naturally became a hot topic of conversation in the office. And while we ultimately share the same takeaway, everyone brought slightly different perspectives to the table. So, we thought we’d share them with you.
READ MORESmall and medium-sized business owners are often surprised to find that successful PR looks a little different than what they initially expected. Read through to learn about three unexpected truths — and how knowing them can give your business an advantage.
READ MOREAs the social media landscape has evolved, platforms increasingly rely on algorithms over follower counts, making engagement a greater priority. Read more to get updated on the latest trends driving the algorithm and brand performance.
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