3 Targeting Tactics That Will Help Your Business Reach the Right Audience

Lee Groeger - 07/20/2023

First rule of sales: go where your audience is.

Alright, depending on who you ask, there are a lot of “first rules” of sales (go ahead, Google it!) but this is one of the big ones. And in order to effectively reach your audiences today, going where they are requires knowing how to reach them online.

Even if you know exactly where your customers and prospects are spending their digital time,


Evolving PR Strategies: Navigating a Leadership Transition

Matthew Singh - 07/11/2023

Significant transformation can occur when new leadership takes the reins of an organization. Find out how public relations strategies can help teams adapt and adjust during this transition.


Where is Social Media Headed?

Emily Maupai Zinberg - 06/22/2023

3E Public Relations Intern, Hailee Posnock, examines the current social media landscape and trends that will impact its continued growth and future.


Is AI a Substitute for Public Relations Agencies?

Megan Redzia - 06/09/2023

AI can be an invaluable asset for PR experts who are playing a key role in a company’s marketing strategy, but will AI be a substitute for public relations agencies? To answer that question, we’ll dive into how AI tools are transforming PR strategies.


Benefits of Hiring a Social Media Agency

Emily Maupai Zinberg - 05/25/2023

Social media agencies offer many benefits to brands that can be more cost-efficient than taking on social media in-house. Find out how we can help your brand reach social media success.


4 Things to Know About Using Video in Social Media Marketing

Michael Calia - 04/28/2023

With the continued rise in popularity of video on social media, the question is not to whether you should be using video, but how to use video more strategically and effectively. Read our new blog highlighting four things to keep in mind when using video in your social media marketing strategy.


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