Kaitlyn Smith - 04/20/2023
Whether you’ve heard of Lemon8 or haven’t at all, read through our new post to learn everything you need to know about this trendy, new app and why it may or may not be a fit for your brand.
READ MOREWhat is Lemon8?
The Value of Media Relationships
Amy Stern - 01/10/2023
The key to achieving prominent media results is viewing the role of the publicist not only as a conduit of your client’s key messaging, but as a matchmaker between your client and the media.
READ MOREWhy You Need to Add Podcasts to Your PR Plan in 2023
Matthew Singh - 12/28/2022
By partaking in podcasts your business is not only getting exposure, you are providing captive listeners the opportunity to hear your company’s unique story and brand messaging, while attracting new customers or investors. Read about why podcasts can be a powerful addition your PR plan in 2023.
READ MOREWorking with the Media: A Peek Behind the Curtain
Lee Groeger - 11/23/2022
The media landscape has transformed exponentially in recent years. What once comprised traditional news outlets—newspapers, magazines, television, radio and, later, websites—has grown to become inclusive of blogs, social media channels, video platforms, and podcasts. With this growth, the pool of media contacts has also expanded, now including not only reporters and producers, but bloggers, hosts, and influencers of all varieties.
Working with the media has always required finesse, research, and a certain level of awareness.
READ MORESocial Media Planning for 2023
Emily Maupai Zinberg - 11/18/2022
During this time of uncertainty within the tech and social media industries, consider these tried and true tips for creating a smart and effective social media marketing plan for 2023.
READ MOREHow Social Media and Public Relations Work Together
Megan Redzia - 10/27/2022
Public relations has evolved significantly over the years, but its main objective remains the same: to increase awareness for an organization among its target audience. With the explosion of social media marketing, PR pros now have another tool to achieve that goal. Rather than only relying on the media to share key messages, PR teams can leverage owned social media channels to tell a company’s story. Although social media and public relations strategies require different approaches,
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