admin - 08/11/2026
Why does a 45-second TikTok video filmed in a person’s car seem more convincing than a million-dollar-budget advertisement? Read on to find out why and how you can adapt your brand strategy accordingly.
READ MOREWhy People Trust TikTok Recommendations More Than Commercials
Why Visual Communication is Vital to PR, and Social Media at Large
admin - 07/29/2026
Visual communication is one of the biggest reasons why you know and trust the brands of today. PR and social media have more connections to it than one might think. According to statistics done by Tenet, “92% of people consider well-designed websites more trustworthy and 94% are more likely to stay on a site with an attractive layout.”
READ MORESocial Media is Changing the Way Restaurants Attract Customers
admin - 07/15/2026
As social media and influencers continue to impact the food industry, restaurateurs can adopt key creative marketing tactics to effectively reach and influence more consumers.
READ MOREQ&A’s With the 3E PR Summer Interns
How Can You Leverage PR to Gain Brand Confidence During a Trust Recession?
Lee Groeger - 05/15/2026
With trust in traditional mass media recently hitting a record low, the media landscape is deep in the throes of a “trust recession.” Read on to find out where consumers are placing their trust and how brands can leverage this trend and inject more authenticity and transparency into their PR strategy.
READ MOREWhat the 2026 Met Gala Means for the Future of PR
Matthew Singh - 05/08/2026
The 2026 Met Gala served as another example of how cultural conversations continue to shape brand reputation in real time, reinforcing why having the right PR and communications strategy is more important than ever.
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