With trust in traditional mass media recently hitting a record low, the media landscape is deep in the throes of a “trust recession.” Read on to find out where consumers are placing their trust and how brands can leverage this trend and inject more authenticity and transparency into their PR strategy.
READ MOREThe 2026 Met Gala served as another example of how cultural conversations continue to shape brand reputation in real time, reinforcing why having the right PR and communications strategy is more important than ever.
READ MOREMany people still believe that public relations (PR) is simply about disseminating a press release to journalists and hoping they’ll publish it but this remains one of the biggest misconceptions about what PR is and what it can do for your brand or company.
READ MOREThe truth is, people want to consume marketing that doesn’t feel like marketing, which is why now more than ever your brand needs to create content that builds community, feels authentic, and focuses on storytelling. This shift in consumer behavior and desire is exactly why we are seeing episodic or video series content having a moment on social media.
READ MORESummary: AI search traffic is experiencing hockey stick growth. Brands need to implement a new strategy when it comes to developing content (and PR too!) or else their target audiences will not consider them in their purchasing decisions.
READ MOREIn today’s crowded media landscape, the organizations that get noticed are the ones with a clear, strategic approach to media relations. Whether you’re launching a new product, positioning a CEO’s thought leadership, or responding to industry disruption, your media relations strategy can make — or break — your visibility.
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