Like most industries, the world of public relations is continually evolving. From the shrinking number of news outlets to reductions in staff to the ongoing emergence of new technology and innovative platforms, public relations has seen many shifts over the past few years. Yet some basics still rule the roost when it comes to successfully securing publicity. In this blog, we’ll explore some tried and true insider secrets to PR and how to garner media placements.
READ MOREFirst rule of sales: go where your audience is.
Alright, depending on who you ask, there are a lot of “first rules” of sales (go ahead, Google it!) but this is one of the big ones. And in order to effectively reach your audiences today, going where they are requires knowing how to reach them online.
Even if you know exactly where your customers and prospects are spending their digital time,
READ MORESignificant transformation can occur when new leadership takes the reins of an organization. Find out how public relations strategies can help teams adapt and adjust during this transition.
READ MORE3E Public Relations Intern, Hailee Posnock, examines the current social media landscape and trends that will impact its continued growth and future.
READ MOREAI can be an invaluable asset for PR experts who are playing a key role in a company’s marketing strategy, but will AI be a substitute for public relations agencies? To answer that question, we’ll dive into how AI tools are transforming PR strategies.
READ MORESocial media agencies offer many benefits to brands that can be more cost-efficient than taking on social media in-house. Find out how we can help your brand reach social media success.
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