As we reflect on the public critique of Neutrogena’s recent response to Hayden Panettiere’s shared experiences as one of their former brand ambassadors, we’d like to take a moment to examine the public perceptions, accountability and proper PR responses that come along with crisis communications.
READ MOREI’ve noticed a trend over the past year or two in the public relations (PR) field. Brand managers and other decision makers have reached out to 3E PR to discuss a partnership after a short-term and frustrating experience with a previous agency. Those failures have led to a caveat when the brand wants to hire us – can we do a short “prove it” campaign before committing to a long-term agreement. Fortunately, we have passed these tests and many of those clients now call us their agency of record.
READ MOREWhy does a 45-second TikTok video filmed in a person’s car seem more convincing than a million-dollar-budget advertisement? Read on to find out why and how you can adapt your brand strategy accordingly.
READ MOREVisual communication is one of the biggest reasons why you know and trust the brands of today. PR and social media have more connections to it than one might think. According to statistics done by Tenet, “92% of people consider well-designed websites more trustworthy and 94% are more likely to stay on a site with an attractive layout.”
READ MOREAs social media and influencers continue to impact the food industry, restaurateurs can adopt key creative marketing tactics to effectively reach and influence more consumers.
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