Dave Scelba
04/02/2014 10:56 AM

Re-branding is a lot like getting a facelift. You can have a minor nip and tuck every few years and it’s so gradual no one ever suspects anything was done.

In fact, friends and family probably think you’re eating right, exercising or were just born with good genes.

The same is true for companies that routinely update their logos, jingles and marketing tactics which collectively contribute to their overall image. Like the occasional nip and tuck,