Patrick Brightman
28/11/2025 4:27 PM
The seemingly never-ending conversations about artificial intelligence (AI) always center on how it is transforming industries. Public relations (PR) is no different, but not necessarily in the way most predicted. Based on recent data, PR is vital to AI search. In fact, it is the engine that drives results generated by ChatGPT, Claude, Gemini, Copilot, and every other AI agent.
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