The Importance of Employee Advocacy

Lee Groeger
09/09/2014 10:54 AM

Would you trust a car salesman who didn’t drive the same brand of car he was trying to sell you? What does it say about a cell phone service provider whose employees have contracts with a different company? What if an executive at Bing was seen conducting searches on Google? These scenarios all depict an extremely poor implementation of the ideas behind employee advocacy.

Walking the Walk

The concept of employee advocacy is as simple as being in a Verizon Wireless store,

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Value of an Effective Franchise Marketing Plan

Megan Redzia
19/06/2014 10:49 AM

meganWith new franchise concepts established daily, communicating your brand’s unique differentiators is essential to grab consumer mindshare. This distinction should be identified through extensive research from which key brand messages will be born.

Brand messaging should resonate with consumers and quickly tell them why the brand is for them and that they must frequent the franchise locations often. For example, restaurant chains need to convey taste health, convenience, and affordability. Day care franchisors must instill confidence that the locations are safe,

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Grammar, Punctuation, and Spelling: The “GPS” Of Communication

Lee Groeger
04/02/2014 11:00 AM

Using propper grammer spelling and punctuation is importent.

If you are a journalist, and that sentence was included in an e-mail I sent you, you just deleted it, and I lost whatever chance I had of working with you. If you are simply a reasonably educated individual, it might have just annoyed you. The fact of the matter is, using proper grammar, punctuation, and spelling (GPS) is important, and not just for those who work in word-laden professions.

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