Before hiring a public relations agency, it’s important to understand what makes a PR strategy successful. No matter the size of your company or industry you are in, there are six components to an effective public relations program. Find out what they are in this blog post.
READ MOREProperly conducting surveys optimizes content marketing efforts while building brand equity and thought leadership. Follow these tips to gain the best data to help expand your business.
READ MOREFind out where you can access your Facebook and Instagram business page insights after Facebook Analytics is gone, and get a quick refresher on Facebook’s new Business Suite.
READ MOREThe public relations agency you choose will be responsible for crafting your company’s story, communicating on your behalf with press, ghostwriting for top executives, and handling crisis situations. So how do you find a public relations agency you can trust with these critical aspects of growing your business? In this blog post, we’ll share criteria you can use to evaluate public relations agencies.
READ MOREInfluencers have become an important part of an overall marketing strategy – and for good reason. Collaborating with authentic influencers can help a brand build awareness and trust among its target audience, and drive sales. But influencer marketing is undergoing some important changes in 2021. Find out what they are in this blog post.
READ MOREDigital tools help to create a new era of KPIs to evaluate the effectiveness of a public relations program. Read our blog on which ones reveal the true value of PR.
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