As a PR agency, this campaign naturally became a hot topic of conversation in the office. And while we ultimately share the same takeaway, everyone brought slightly different perspectives to the table. So, we thought we’d share them with you.
READ MOREAs the world “re-opens” brands need a sound crisis communications plan to avert potential issues. Following these eight steps can help companies prepare for the new normal.
READ MORECOVID-19 proved many brands are not prepared to respond to a crisis situation. Watch this ZOOM chat with our friends from DSM to learn how you can develop a crisis communications plan that allows you to take swift action.
READ MOREIn today’s competitive marketplace, media relations can deliver benefits unmatched by any other marketing communications activity. Learn how media relations can help a company succeed by building brand awareness, increasing credibility, establishing strong media relationships, and controlling a crisis.
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