In today’s crowded media landscape, the organizations that get noticed are the ones with a clear, strategic approach to media relations. Whether you’re launching a new product, positioning a CEO’s thought leadership, or responding to industry disruption, your media relations strategy can make — or break — your visibility.
READ MOREThe truth is, sometimes, there’s just isn’t anything really newsworthy going on with a company. “Business as usual” is not a unique condition; in fact, I think it’s probably more the rule than the exception. It’s also a big reason why working with a good PR team that understands positioning strategy is so valuable–so when things are quiet, the wheels are still in motion to find or create news that can result in press coverage.
READ MOREJust like a rocket, when you’re launching a company, product line or initiative, you’ve really only got one shot at getting it right. In order to realize a successful PR launch, it’s helpful to visualize the big picture as a before-and-after. In fact, the ‘after’ is exactly where you should start.
READ MOREPublic relations and content marketing efforts should overlap to achieve consistency and strengthen brand communication. Learn about how they can be integrated.
READ MORE3E PR Senior VP, Amy Stern, talked to WCBS News Radio 880’s business reporter, Joe Connolly, about how brands can market themselves in a turbulent climate.
READ MOREPartnering with a PR agency can lift your brand to new heights by securing high-profile media placements, strategic partnerships, and alignments with respected organizations.
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