As artificial intelligence continues to impact almost every industry, we take pause to examine how it is specifically reshaping healthcare PR, along with pros and cons for professionals to note.
READ MOREFind out how publicity can help you to build your restaurant’s brand equity, drive reservations and establish thought leadership in one of the toughest industries on the planet.
READ MORECMOs, marketing directors, and other brand builders are tasked with gaining leads, sales, and market share in an ever-increasingly competitive market. The goal is to gain loyal customers who will ultimately have a high lifetime value. That takes a marketing strategy that incorporates a mix of elements that does more than gain awareness. It must also build trust.
READ MOREAre you measuring the right KPIs to determine if your public relations strategy is supporting business goals? Focusing on brand mentions isn’t enough. Learn about the metrics you should be tracking this year to prove value and improve your PR campaigns.
READ MOREWith my kids back in school, lately I find myself offering them examples of how something they learned or dealt with in the classroom or on the playground parallels “grown-up” life. And it got me thinking — for all its simplicities, many of the lessons we learn in kindergarten lay a foundation for skills that are valuable throughout our personal and professional lives. Here are six things I learned in kindergarten that apply to my job in public relations,
READ MORELearn about the importance of media interview etiquette and how to avoid common missteps, leaving a positive, lasting impression for your spokespeople and your brand.
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