How to Develop an Effective Media Relations Strategy

Matthew Singh
25/02/2026 4:46 PM

In today’s crowded media landscape, the organizations that get noticed are the ones with a clear, strategic approach to media relations. Whether you’re launching a new product, positioning a CEO’s thought leadership, or responding to industry disruption, your media relations strategy can make — or break — your visibility.

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3E PR Reflects on 2025 Public Relations and Social Media Achievements

Megan Redzia
29/12/2025 1:20 PM

The holidays provide us with an opportunity to reflect on the past year and acknowledge both successes and challenges. Although it can be difficult during this busy season to look back rather than forward, it’s an important step towards setting goals and intentions for the new year.

As the 3E PR team wraps up 2025, we are proud to celebrate a variety of client and agency achievements from the year. We are fortunate to have a remarkable roster of clients who trusted us to implement these public relations and social media strategies and are grateful for their collaboration and support.

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What is the Engine Behind AI Search? Public Relations!

Patrick Brightman
28/11/2025 4:27 PM

The seemingly never-ending conversations about artificial intelligence (AI) always center on how it is transforming industries. The public relations (PR) industry is among those affected but not necessarily in the way most predicted. Based on recent data, PR is vital to AI search. In fact, it is the engine that drives results generated by ChatGPT, Claude, Gemini, Copilot, and every other AI agent.

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PR Perspective: Astronomer & Gwyneth Paltrow

Emily Maupai Zinberg
29/07/2025 2:53 PM

As a PR agency, this campaign naturally became a hot topic of conversation in the office. And while we ultimately share the same takeaway, everyone brought slightly different perspectives to the table. So, we thought we’d share them with you.

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3 Things SMBs Are Often Surprised to Learn About PR

Lee Groeger
16/07/2025 1:26 PM

Small and medium-sized business owners are often surprised to find that successful PR looks a little different than what they initially expected. Read through to learn about three unexpected truths — and how knowing them can give your business an advantage.

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Q&A’s With the 3E PR Summer Interns

Emily Maupai Zinberg
23/05/2025 12:10 PM

Summer is finally upon us, along with our 2025 interns!

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