Dave Scelba
31/01/2014 10:41 AM

Nearly 30 years ago I began building an Integrated Marketing Communications firm based on the philosophy thatmarketing goals and objectives dictate the strategy and plan for integrating the proper balance of public relations and advertising.

Our PR and advertising teams worked in unison providing clients with the most effective and cost-efficient campaign strategy. That said, here is my take today on the use of public relations and advertising and determining the best strategy based on a client’s budget.