Lee Groeger
04/02/2014 11:00 AM

Using propper grammer spelling and punctuation is importent.

If you are a journalist, and that sentence was included in an e-mail I sent you, you just deleted it, and I lost whatever chance I had of working with you. If you are simply a reasonably educated individual, it might have just annoyed you. The fact of the matter is, using proper grammar, punctuation, and spelling (GPS) is important, and not just for those who work in word-centric professions.

Dave Scelba
04/02/2014 10:56 AM

Re-branding is a lot like getting a facelift. You can have a minor nip and tuck every few years and it’s so gradual no one ever suspects anything was done.

In fact, friends and family probably think you’re eating right, exercising or were just born with good genes.

The same is true for companies that routinely update their logos, jingles and marketing tactics which collectively contribute to their overall image. Like the occasional nip and tuck,

Dave Scelba
31/01/2014 10:41 AM

Nearly 30 years ago I began building an Integrated Marketing Communications firm based on the philosophy thatmarketing goals and objectives dictate the strategy and plan for integrating the proper balance of public relations and advertising.

Our PR and advertising teams worked in unison providing clients with the most effective and cost-efficient campaign strategy. That said, here is my take today on the use of public relations and advertising and determining the best strategy based on a client’s budget.