Amy Stern
05/12/2018 2:14 PM

Public Relations Event Background

A team of real estate developers with a focus on preserving affordable housing across the United States came to 3E Public Relations requesting our event management expertise. They were planning a rededication and ribbon cutting ceremony for one of their properties in Jersey City known as Summit Plaza. Designated as Section 8 housing, Summit Plaza was recently transformed by Belveron Real Estate Partners and LIHC Investment Group with multiple improvements that went above and beyond the minimum requirements for HUD (Housing &

Nancy Sergeant
06/04/2018 5:46 PM

The competition to get your hospital, primary care group, private practice or medical expert in the news is fierce, especially in the New York, New Jersey, Connecticut tri-state area. There are hundreds of hospitals in the region competing to get media coverage in just a handful New York City-based network television affiliates, news radio stations, and daily newspapers. There are over 70 New Jersey hospitals vying for the attention of 3 cable TV stations, a handful of local radio stations,

Amy Stern
15/03/2018 4:56 PM

As a food brand manager, you’re tasked with more than growing awareness. You must also make sure the financial stability of the brand continues to thrive via strong sales. It’s also likely you’ve had to launch several new consumer packaged goods (CPG) products during your tenure, wondering if they’ll be the start of a hot new food trend.

I recently attended the 40th Anniversary conference of the International Association of Culinary Professionals (IACP) in New York City,

Amy Stern
06/03/2018 1:23 PM

Are you a food brand manager launching a new product and wondering how to get it on national TV? Perhaps you’re a chef with a successful restaurant group about to introduce your secret sauce at grocery retail or an artisanal producer looking to become a household name? Getting your food product on daytime TV, syndicated shows and similar broadcast programming has always been challenging. Over the past few years, however, it’s become even more so.

Megan Redzia
27/02/2018 5:40 PM

From May 31-June 2, over 200 franchises will take over the Javits Center for The International Franchise Expo (IFE). If your brand is exhibiting, you probably chose to participate for the chance to connect face-to-face with new franchisee and master licensee prospects. But have you thought about how your presence at IFE can generate press coverage and investor visibility?

Media and press in attendance at IFE will include outlets such as Entrepreneur,

Emily Maupai Zinberg
22/02/2018 3:12 PM

Exhibiting at a franchise opportunity trade show, such as the International Franchise Expo (IFE) taking place in New York May 31-June 2, takes a lot of preparation. It can be easy to focus only on the “must-dos” – booth display, suppliers, marketing collateral, samples, etc. and forego supporting your trade show presence with other marketing tactics. However, investing the time to integrate social media into your trade show plans can generate more qualified franchisor leads.