The Value of Public Relations in Franchise Marketing – and How to Get Meaningful Results

Megan Redzia
11/12/2017 5:33 PM

value_of_public_relations_franchise_marketingWith new franchise concepts established virtually every day, how can you stay top of mind among your target audiences? There’s simply no more cost-effective way to accomplish this goal than public relations. From our experience, this marketing tactic usually brings a return of between 2x-3x the investment. Whether you’re a new fitness concept with only five locations or an established restaurant franchise with over 100 units, public relations can help you stand out from the crowd.

READ MORE

Day in the Life at 3E PR and SGW

admin
07/08/2017 4:50 PM

Blog Written By: Andrew Chirico, Senior at Washington College 

Today I’m going to take you through the average day of an intern at 3E Public Relations and SGW Integrated Marketing Communications, an affiliate marketing agency.

4:45 am: My alarm sounds off. I usually do a double take at the time, often surprised on how fast that night’s sleep went, and think about hitting the snooze for another 5 minutes.

READ MORE

Tricks of the Trade Show: How to Thrive and Survive the Floor

Lee Groeger
21/04/2017 4:55 PM

The 3E Public Relations client portfolio covers a pretty broad range of industries, so attending trade shows on behalf of our clients or just to stay on top of what’s going on is a fairly common occurrence. Whether it’s the NAB Show, International Franchise Expo, Kosherfest, Fancy Food Show—the list goes on and on—there are a few best practices that help us thrive and survive as exhibitors or attendees,

READ MORE

True Life: We Celebrated A Different “Holiday” Every Day For A Month. This Is Our Story.

Lee Groeger
14/06/2016 9:56 AM

Everyone knows the popular Apple catch phrase, “There’s an app for that™.” Well, that may very well be true—OK, it’s definitely true—but I’m here to tell you about the latest phenomenon: there’s a day for that. For what, you ask? For anything. Literally, anything. In fact, as I am writing this, people everywhere are celebrating National Bourbon Day, National Flag Day, National Pop Goes the Weasel Day, and National Strawberry Shortcake Day. Maybe, somewhere out there,

READ MORE

My Summer PR Internship: More Than I Expected

admin
31/08/2015 10:09 AM

jrizio-selfieBeing a history major, I was often asked the question, “Well how did you find yourself in the PR world?” This is a question I also asked myself when I chose to become a history major – what type of career could I possibly have aside from one in academics? Yet, I found that studying history has enhanced my ability to think critically, research markets, and to write and edit. What I’ve learned in both my major and my internship this summer is that no matter how innovative your idea is,

READ MORE

3E PR Welcomes Summer Interns: Career Prep with a Daily Dose of Inspiration

Emily Maupai Zinberg
11/06/2015 10:37 AM

The school year may have come to a close for college students this month, but their education is certainly not over. That’s right – it’s summer internship season!

devil-wears-pradaThe days of sending interns scurrying off to get the afternoon caffeine fix are long gone. Note to college students reading this blog: if someone asks you to go get them coffee, please walk out the door, run if you prefer, and do not return.

READ MORE

Pin It on Pinterest