Patrick Brightman
18/07/2014 11:40 AM

There’s no one step that leads to a successful PR campaign. Success comes as the result of a sequence of elements that, when put in action, drive PR, content marketing and social media in unison.

Getting started can be a daunting task, and there’s usually far more questions than answers. Companies reach out to dedicated PR firms partly because of the time requirements, but also due to the experience and expertise a PR team can offer.

Patrick Brightman
17/04/2014 4:06 PM

I had a conversation recently with the director of audience targeting for one of the largest digital networks in the country, who was kind enough to visit our New Jersey public relations offices to discuss an interactive program for a client. He brought a treasure trove of interesting data but one key takeaway for me was that most folks in the digital marketing community believe that today’s consumers need to see an online ad about nine times before they react to it.

Dave Scelba
04/03/2014 4:03 PM

Remember the old saying, timing is everything?  Well it’s true, so just remember even if you’ve created the best feel good, heartfelt story, and the majority of the media sent an RSVP that they’ll be there, some things, like the weather, are completely out of your control. So plan for the unexpected and pray you’re not hit with a tornado, hurricane, earthquake, typhoon, or any other natural or unnatural disaster  With that in mind you should always have your own photographer and video crew to cover the press conference.

Dave Scelba
24/02/2014 4:01 PM

PR people need a good compelling elevator pitch to sell the producers and press desks. Strong upfront pitching is critical to securing good attendance by journalist and reporters and ensuring a successful press attendance. So to craft a newsworthy pitch story make sure it’s short, timely, emits emotion and will be impactful to viewers, listeners, readership and online followers. To get reporters to a press conference you’ll need a good hook and your story is the hook included in all media alerts and invites.

Dave Scelba
17/02/2014 3:59 PM

Journalists are overworked and under paid. So, holding a frivolous non-newsworthy press event will be viewed as a total waste of their valuable time and damage, rather than bolster, your company’s reputation. That’s why it’s important to respect a reporter’s schedule and choose the proper media venue or event to make your announcement or tell your story. Good public relations firms have the experience and relationships to help make the best decision for their clients.

Lee Groeger
04/02/2014 11:00 AM

Using propper grammer spelling and punctuation is importent.

If you are a journalist, and that sentence was included in an e-mail I sent you, you just deleted it, and I lost whatever chance I had of working with you. If you are simply a reasonably educated individual, it might have just annoyed you. The fact of the matter is, using proper grammar, punctuation, and spelling (GPS) is important, and not just for those who work in word-centric professions.