The ability to convert brand-centric content to newsworthy copy is the secret to media relations success. Learn how your brand can achieve the publicity you’ve been seeking.
READ MOREThere has been a lot of discussion surrounding content marketing and how it fits into the sales cycle, and with good reason. Emphasis is on driving traffic to websites, landing pages, et al with the objective being lead generation. To achieve this goal, a digital marketing strategy should have two equally valuable components. The first is a plan to push your target audiences to your various owned properties. Second, those visitors need to be pulled in and converted to prospects via fresh and relevant content.
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2016 has been quite the year. We saw the rise and fall of some social media platforms (goodbye, Vine; hello, Periscope and Facebook Live). We saw the dramatic growth of Snapchat and Instagram, including the introduction of Snapchat Spectacles. Facebook launched Marketplace, a tool that allows users to buy and sell items from/to other users in their real-life communities. The biggest change of all, however, can be summed up in one word: video.
Many of America’s most beloved food brands fall into the category known as CPG: consumer packaged goods. Not sure what that means? Then think Kraft, Unilever, Frito-Lay, etc. On the product side: Oreos, Kraft American Singles, Quaker Oats and more.
For years, these behemoths of the industrialized food age have been delivering some of America’s most iconic products to your shopping cart and ultimately, to your breakfast bowl, dinner plate or child’s lunchbox.
Social media has changed the face of the restaurant industry. People of all ages are using social networks to make dining decisions and share their experiences with others. Your customers are writing reviews on Yelp, uploading photos of their dish on Instagram, and tweeting about how long they waited for a table. Operators know they can’t afford to ignore the influential power of this medium, but many we’ve worked with have the same question: “How do I get started?”