As we reflect on the public critique of Neutrogena’s recent response to Hayden Panettiere’s shared experiences as one of their former brand ambassadors, we’d like to take a moment to examine the public perceptions, accountability and proper PR responses that come along with crisis communications.
READ MOREVisual communication is one of the biggest reasons why you know and trust the brands of today. PR and social media have more connections to it than one might think. According to statistics done by Tenet, “92% of people consider well-designed websites more trustworthy and 94% are more likely to stay on a site with an attractive layout.”
READ MOREWith trust in traditional mass media recently hitting a record low, the media landscape is deep in the throes of a “trust recession.” Read on to find out where consumers are placing their trust and how brands can leverage this trend and inject more authenticity and transparency into their PR strategy.
READ MORECMOs, marketing directors, and other brand builders are tasked with gaining leads, sales, and market share in an ever-increasingly competitive market. The goal is to gain loyal customers who will ultimately have a high lifetime value. That takes a marketing strategy that incorporates a mix of elements that does more than gain awareness. It must also build trust.
READ MORELearn about the importance of media interview etiquette and how to avoid common missteps, leaving a positive, lasting impression for your spokespeople and your brand.
READ MOREAs “unhinged” social media marketing continues to grow in popularity among users and brands, we examine the pros, cons and risks of incorporating this messaging into your brand strategy.
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