Brand Trust: Why It’s Valuable and How PR Helps Build It

Patrick Brightman
17/03/2025 6:53 PM

CMOs, marketing directors, and other brand builders are tasked with gaining leads, sales, and market share in an ever-increasingly competitive market. The goal is to gain loyal customers who will ultimately have a high lifetime value. That takes a marketing strategy that incorporates a mix of elements that does more than gain awareness. It must also build trust.

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Mastering Interview Etiquette: How to Avoid Missteps Like Recent Celebrity Slip-ups

Matthew Singh
15/10/2024 2:53 PM

Learn about the importance of media interview etiquette and how to avoid common missteps, leaving a positive, lasting impression for your spokespeople and your brand.

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Is the “Unhinged” Social Media Strategy a Fit for Every Brand?

Kaitlyn Smith
18/09/2023 10:31 AM

As “unhinged” social media marketing continues to grow in popularity among users and brands, we examine the pros, cons and risks of incorporating this messaging into your brand strategy.

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Benefits of Hiring a Social Media Agency

Emily Maupai Zinberg
25/05/2023 3:08 PM

Social media agencies offer many benefits to brands that can be more cost-efficient than taking on social media in-house. Find out how we can help your brand reach social media success.

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What is Lemon8?

Kaitlyn Smith
20/04/2023 4:36 PM

Whether you’ve heard of Lemon8 or haven’t at all, read through our new post to learn everything you need to know about this trendy, new app and why it may or may not be a fit for your brand.

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Why You Need to Add Podcasts to Your PR Plan in 2023

Matthew Singh
28/12/2022 11:49 AM

By partaking in podcasts your business is not only getting exposure, you are providing captive listeners the opportunity to hear your company’s unique story and brand messaging, while attracting new customers or investors. Read about why podcasts can be a powerful addition your PR plan in 2023. 

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