Adjusting a yearly eCommerce survey strategy allowed for in-depth analysis of how online shopping preferences changed in the face of the COVID-19 pandemic.
READ MOREWith COVID-19 dominating headlines, how should you adapt your public relations strategy? Find out how you can leverage public relations to position your business to flourish in the new normal.
READ MORESummary: CMOs, marketing directors and brand managers need to answer these five questions to determine the best time to partner with an outside PR agency.
READ MOREMany companies turn to a public relations agency when they want to increase their visibility and credibility among target audiences. Speaking engagements are one tool PR professionals use to achieve these goals. Securing speaking opportunities for key executives at public forums – conferences, trade shows, seminars and other events – held by third-party organizations can help to build your brand through their exposure.
READ MORESummary: There are new ways to use PR to effectively convey brand messages, secure media placements, and determine success. Understanding these nuances will be the difference between PR success and failure in 2020.
READ MOREWhite papers and e-guides are valuable assets in any content marketing strategy. However, knowing when and how to use them, as well as their unique benefits and differences is paramount for creating quality content to drive new customer leads.
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