Optimizing social media advertising campaigns can mean the difference between strong performance and wasted marketing budget.
READ MORENo matter how big, successful or established 3E PR’s clients are, we have found that there’s an overwhelming consensus when it comes to social media metrics: they’re confusing. And they can be! What’s the difference between impressions and reach? Why is click-through rate one thing and clicks another? Why don’t all the followers of a page see every single one of that page’s posts? These are just a few of the most common,
READ MORECompeting platforms TikTok and Instagram are making changes as a response to consumer video preferences. What does that mean for brands? The bar is going to be set high for engaging, user-friendly video content. Learn more about the recent updates to TikTok and Instagram and how you should update your social media strategy to take advantage of them.
READ MOREThe dreaded word being uttered by marketers everywhere – iOS 14. The upcoming Apple update will impact your Facebook advertising strategy, but there are adjustments you can make to be prepared for these changes.
READ MOREWe applied WIRED’s popular Autocomplete Interview series to what we do every day: Public Relations. We’re giving you the answers to the top questions internet dwellers have about public relations to satisfy your curiosity.
READ MORESocial media has undergone many changes in the past year. 3E PR intern Jeanette Orlando looks at four social media trends from last year that are continuing in 2021.
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