Facebook is Going Meta. Here’s What Brands Need to Know.

Lee Groeger
06/12/2021 3:12 PM

I was in college when Facebook rolled out in 2004—technically, it was TheFacebook—which means I had access to the platform when relatively no one else did. As an early adopter and unwavering user since then, professionally and personally, I know by now that there are always new changes coming around the bend. But hearing Mark Zuckerberg announce that Facebook would be changing to Meta threw me for a loop.

My first thoughts were probably the same as any brand or social media manager’s: is this really the end of the Facebook name?

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Content Marketing in 2022: Four Trends to Keep in Mind

Michael Calia
24/11/2021 4:20 PM

Changes in consumer preferences have made podcasts, voice search, video and brand-owned channels key components of your content marketing strategy.

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Attract Top Talent in 2021 With These 6 Public Relations and Strategies

Megan Redzia
22/10/2021 4:53 PM

Public relations and social media strategies can help your organization overcome today’s post pandemic hiring challenges. Find out how.

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Case Study: How Social Media Can Drive Leads

Emily Maupai Zinberg
15/10/2021 12:46 PM

Read through this case study to learn how we helped our client pivot during the pandemic to leverage their altered industry landscape and tell an impactful story on social media to secure new, qualified leads.

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Social Media Advertising 101: Four Tips to Optimize Campaigns

Michael Calia
22/09/2021 1:39 PM

Optimizing social media advertising campaigns can mean the difference between strong performance and wasted marketing budget.

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6 Social Media Metrics Worth Your Attention in 2021

Lee Groeger
17/08/2021 11:02 AM

No matter how big, successful or established 3E PR’s clients are, we have found that there’s an overwhelming consensus when it comes to social media metrics: they’re confusing. And they can be! What’s the difference between impressions and reach? Why is click-through rate one thing and clicks another? Why don’t all the followers of a page see every single one of that page’s posts? These are just a few of the most common,

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