Is your social media marketing strategy not moving the needle? You may be falling into some common pitfalls. Don’t worry – they are easy to avoid. Here are the top 10 social media marketing mistakes we see and what you should do instead.
READ MOREAs the digital landscape becomes increasingly saturated with businesses investing more energy, resources, and money in online initiatives, e-commerce is inevitably becoming more competitive. So, how do you make your content stand out?
READ MOREIf your franchise allows franchisees to have their own profiles on social media, you need to set the foundation for a consistent brand presence online. There are two documents that can help to protect a franchisor and ensure customers have a seamless brand experience: a social media policy and social media guidelines. Find out what is included in each of these franchisor tools and why it’s important to have both.
READ MOREProperly using hashtags in your social media marketing strategy drives more people to interact with your content, further expanding your brand presence.
READ MOREPublic relations and content marketing efforts should overlap to achieve consistency and strengthen brand communication. Learn about how they can be integrated.
READ MOREA social media audit sets the roadmap for a successful social media strategy by providing an objective view of your brand’s strengths, weaknesses and opportunities.
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