No matter how big, successful or established 3E PR’s clients are, we have found that there’s an overwhelming consensus when it comes to social media metrics: they’re confusing. And they can be! What’s the difference between impressions and reach? Why is click-through rate one thing and clicks another? Why don’t all the followers of a page see every single one of that page’s posts? These are just a few of the most common,
READ MORENewsjacking is the art and science of injecting your ideas into breaking and trending news stories so your brand and experts get noticed. It’s an effective media relations strategy that can create thought leadership opportunities – if done properly. Here’s how.
READ MORECompeting platforms TikTok and Instagram are making changes as a response to consumer video preferences. What does that mean for brands? The bar is going to be set high for engaging, user-friendly video content. Learn more about the recent updates to TikTok and Instagram and how you should update your social media strategy to take advantage of them.
READ MOREBefore hiring a public relations agency, it’s important to understand what makes a PR strategy successful. No matter the size of your company or industry you are in, there are six components to an effective public relations program. Find out what they are in this blog post.
READ MOREProperly conducting surveys optimizes content marketing efforts while building brand equity and thought leadership. Follow these tips to gain the best data to help expand your business.
READ MOREFind out where you can access your Facebook and Instagram business page insights after Facebook Analytics is gone, and get a quick refresher on Facebook’s new Business Suite.
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