Summary: AI search traffic is experiencing hockey stick growth. Brands need to implement a new strategy when it comes to developing content (and PR too!) or else their target audiences will not consider them in their purchasing decisions.
READ MORESummary: AI search results rely on earned media, making public relations a highly valuable tool for brands to reach consumers in today’s digital world. Forming consistent messages and securing regular placements in a variety of outlets provide the foundation of a sound AI search strategy.
READ MOREInfluencer marketing is a great tool for engaging consumers and creating more awareness for your brand. Read through our advice and tips for vetting and selecting the influencer that suits your brand the best.
READ MOREBrands should approach their marketing and public relations (PR) efforts in a cohesive way to be in a better position to generate leads consistently on all the channels they’re leveraging.
READ MOREWith the right video content, TikTok is an incredible tool for creating strong and authentic connections between consumers and brands. Read more about this social media heavy hitter to find out if it’s a fit for your brand.
READ MORE3E PR implemented a content program integrating PR, social media, and content development to help position a tech client as a thought leader.
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