What is the Engine Behind AI Search? Public Relations!

Patrick Brightman
28/11/2025 4:27 PM

The seemingly never-ending conversations about artificial intelligence (AI) always center on how it is transforming industries. The public relations (PR) industry is among those affected but not necessarily in the way most predicted. Based on recent data, PR is vital to AI search. In fact, it is the engine that drives results generated by ChatGPT, Claude, Gemini, Copilot, and every other AI agent.

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How to Pick a Social Media Influencer That is Good for your Brand

Emily Maupai Zinberg
29/08/2022 3:28 PM

Influencer marketing is a great tool for engaging consumers and creating more awareness for your brand. Read through our advice and tips for vetting and selecting the influencer that suits your brand the best.

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Setting Your Brand Up for Lead Gen Success

Vanessa Shepherd
09/06/2022 4:31 PM

Brands should approach their marketing and public relations (PR) efforts in a cohesive way to be in a better position to generate leads consistently on all the channels they’re leveraging.

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101: Should My Brand Be on TikTok?

Emily Maupai Zinberg
29/03/2022 4:25 PM

With the right video content, TikTok is an incredible tool for creating strong and authentic connections between consumers and brands. Read more about this social media heavy hitter to find out if it’s a fit for your brand.

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Integrated PR, Social, and Content Program Leads to Thought Leadership for Technology Company

Patrick Brightman
23/01/2022 4:12 PM

3E PR implemented a content program integrating PR, social media, and content development to help position a tech client as a thought leader.

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How to Create an Effective Social Media Content Strategy

Emily Maupai Zinberg
13/01/2022 10:29 PM

Learn how to properly create engaging social media content that will impact your target audience, grow your brand’s presence, and show bigger returns for your business.

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