Case Study: eCommerce Survey Generates Media Coverage and Drives Leads

Michael Calia
28/05/2020 8:20 AM

Adjusting a yearly eCommerce survey strategy allowed for in-depth analysis of how online shopping preferences changed in the face of the COVID-19 pandemic.

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Marketing Communications Strategy Must Adapt as Businesses Re-open After Coronavirus

Patrick Brightman
22/05/2020 5:24 PM

Summary: As businesses re-open after the COVID-19 shutdown, companies need to re-think their marketing communications strategy. Here are some tips.

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Best Content Tools to Engage Customers in the Age of Coronavirus

Amy Stern
18/03/2020 5:57 PM

In the age of coronavirus and social distancing, we still have tools for engagement. Here are 3 content tools to effectively engage customers now.

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How to Properly Use White Papers and E-guides in Your Content Marketing Strategy

Michael Calia
26/11/2019 3:21 PM

White papers and e-guides are valuable assets in any content marketing strategy. However, knowing when and how to use them, as well as their unique benefits and differences is paramount for creating quality content to drive new customer leads.

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How to Write a Successful Media Pitch for 2020

Lee Groeger
08/11/2019 2:25 PM

If you want to see yourself, your business or your brand featured in print, digital or broadcast media, you need to know how to write a successful media pitch. Get started with these 8 tips.

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3 Ways Public Relations Can Help You Achieve Your Marketing Goals

Amy Stern
18/10/2019 1:03 PM

Public relations can establish trust in your brand, reflect thought leadership, and engage with existing and potential customers. Find out how.

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