One of the first steps of developing a successful content marketing strategy is understanding how, when and why to use certain forms of content. In this blog post, we’ll cover some of the most common types of content your B2B or B2C company can leverage to provide value to your target audiences.
READ MOREPublic relations—or PR, as we say “in the biz”—is renowned for being one of those elusive professions that can be challenging to wrap your head around, at least at first. Many understandably have difficulty distinguishing it from complementary services such as advertising and marketing. The confusion stems from PR’s multifaceted nature, which has grown to include even more service areas as the multimedia landscape has evolved. As a decision-maker for a company or brand seeking PR support,
READ MOREThere are major differences between how a Business to Business (B2B) and Business to Consumer (B2C) organization operates. The same should hold true for their content marketing strategy. Despite sharing some common ground, both B2B and B2C content marketing require unique approaches to effectively reach and impact a company’s specific target audiences.
READ MOREThere has been a lot of discussion surrounding content marketing and how it fits into the sales cycle, and with good reason. Emphasis is on driving traffic to websites, landing pages, et al with the objective being lead generation. To achieve this goal, a digital marketing strategy should have two equally valuable components. The first is a plan to push your target audiences to your various owned properties. Second, those visitors need to be pulled in and converted to prospects via fresh and relevant content.
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