Training employees on social media best practices provides an effective method to optimize digital marketing and improve brand perception.
READ MOREFirst rule of sales: go where your audience is.
Alright, depending on who you ask, there are a lot of “first rules” of sales (go ahead, Google it!) but this is one of the big ones. And in order to effectively reach your audiences today, going where they are requires knowing how to reach them online.
Even if you know exactly where your customers and prospects are spending their digital time,
READ MOREBy partaking in podcasts your business is not only getting exposure, you are providing captive listeners the opportunity to hear your company’s unique story and brand messaging, while attracting new customers or investors. Read about why podcasts can be a powerful addition your PR plan in 2023.
READ MORERead through this case study to learn how we helped our client pivot during the pandemic to leverage their altered industry landscape and tell an impactful story on social media to secure new, qualified leads.
READ MORESummary: In today’s remote office environment, tools such as webinars are increasingly important tool to reach customers, prospects, and other colleagues. Here are seven tips to make the most out of them.
READ MOREPublic relations—or PR, as we say “in the biz”—is renowned for being one of those elusive professions that can be challenging to wrap your head around, at least at first. Many understandably have difficulty distinguishing it from complementary services such as advertising and marketing. The confusion stems from PR’s multifaceted nature, which has grown to include even more service areas as the multimedia landscape has evolved. As a decision-maker for a company or brand seeking PR support,
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