Why does a 45-second TikTok video filmed in a person’s car seem more convincing than a million-dollar-budget advertisement? Read on to find out why and how you can adapt your brand strategy accordingly.
READ MORESocial media platforms are expanding and evolving their features to enable consumers to discover, share and purchase products. This trend presents an opportunity for businesses to increase sales, but is it the right move for your brand?
READ MOREWhether you’ve heard of Lemon8 or haven’t at all, read through our new post to learn everything you need to know about this trendy, new app and why it may or may not be a fit for your brand.
READ MOREDuring this time of uncertainty within the tech and social media industries, consider these tried and true tips for creating a smart and effective social media marketing plan for 2023.
READ MORELearn how to properly create engaging social media content that will impact your target audience, grow your brand’s presence, and show bigger returns for your business.
READ MOREI was in college when Facebook rolled out in 2004—technically, it was TheFacebook—which means I had access to the platform when relatively no one else did. As an early adopter and unwavering user since then, professionally and personally, I know by now that there are always new changes coming around the bend. But hearing Mark Zuckerberg announce that Facebook would be changing to Meta threw me for a loop.
My first thoughts were probably the same as any brand or social media manager’s: is this really the end of the Facebook name?
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