An effective public relations strategy can help to launch your new product by telling your brand’s story to generate buzz and trial. In this post, we explore some of the powerful public relations tactics you can leverage to ensure your next product launch is a huge success.
READ MOREIn today’s competitive marketplace, media relations can deliver benefits unmatched by any other marketing communications activity. Learn how media relations can help a company succeed by building brand awareness, increasing credibility, establishing strong media relationships, and controlling a crisis.
READ MOREThe ability to convert brand-centric content to newsworthy copy is the secret to media relations success. Learn how your brand can achieve the publicity you’ve been seeking.
READ MOREI still use Facebook. Not exactly for what you may think. As a college junior, my friends and I use the Messenger and Groups function to chat within our campus organizations. We don’t post statuses, nor do we share content. I asked my sister, a sixteen-year-old who keeps up with the newest viral content, “Do you still use Facebook?”
My sister responds with a loud and surprised tone, “What? No! I have it to stay in touch with our cousins in Peru.
READ MOREWould you trust a car salesman who didn’t drive the same brand of car he was trying to sell you? What does it say about a cell phone service provider whose employees have contracts with a different company? What if an executive at Bing was seen conducting searches on Google? These scenarios all depict an extremely poor implementation of the ideas behind employee advocacy.
Walking the Walk
The concept of employee advocacy is as simple as being in a Verizon Wireless store,
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Companies who have a branded presence but are not monitoring social media are due for a harsh reality check. This is especially true of companies in B2B verticals who perceive social media as a consumer tool, and can’t gain an understanding of why it is relevant for them. Many will often point to some viral content, such as this humorous bumblebee cat GIF below, and say, “why do I need to be there?”
For some,