How to Develop an Effective Media Relations Strategy

Matthew Singh
25/02/2026 4:46 PM

In today’s crowded media landscape, the organizations that get noticed are the ones with a clear, strategic approach to media relations. Whether you’re launching a new product, positioning a CEO’s thought leadership, or responding to industry disruption, your media relations strategy can make — or break — your visibility.

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Getting Your Restaurant in the Spotlight

Amy Stern
01/04/2025 12:35 PM

Find out how publicity can help you to build your restaurant’s brand equity, drive reservations and establish thought leadership in one of the toughest industries on the planet.

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Making the Most of Onsite Media Coverage

admin
11/08/2023 9:20 AM

Securing onsite media coverage is just the beginning; find out how the right PR team can help prepare your spokespeople, manage media relationships and ensure your business is shown in the best light.

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Working with the Media: A Peek Behind the Curtain

Lee Groeger
23/11/2022 6:35 PM

The media landscape has transformed exponentially in recent years. What once comprised traditional news outlets—newspapers, magazines, television, radio and, later, websites—has grown to become inclusive of blogs, social media channels, video platforms, and podcasts. With this growth, the pool of media contacts has also expanded, now including not only reporters and producers, but bloggers, hosts, and influencers of all varieties.

Working with the media has always required finesse, research, and a certain level of awareness.

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5 Reasons Your Spokespeople Need Media Training in 2020

Megan Redzia
12/08/2020 12:36 PM

Media training your spokespeople positions your company to be featured in media coverage that will improve your reputation and increase your bottom line.

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3E PR’s Sr VP Discusses How to Stay Relevant in Today’s News Environment

Amy Stern
28/07/2020 8:47 AM

3E PR Senior VP, Amy Stern, talked to WCBS News Radio 880’s business reporter, Joe Connolly, about how brands can market themselves in a turbulent climate.

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