Newsjacking is the art and science of injecting your ideas into breaking and trending news stories so your brand and experts get noticed. It’s an effective media relations strategy that can create thought leadership opportunities – if done properly. Here’s how.
READ MOREDigital tools help to create a new era of KPIs to evaluate the effectiveness of a public relations program. Read our blog on which ones reveal the true value of PR.
READ MOREWe applied WIRED’s popular Autocomplete Interview series to what we do every day: Public Relations. We’re giving you the answers to the top questions internet dwellers have about public relations to satisfy your curiosity.
READ MOREThe term thought leadership has been tossed around as a marketing buzz phrase for quite a while, but what does it mean? And what can it do for your company? In this blog post, we’ll define thought leadership, show you how to achieve it, and give you examples of how this strategy worked for our clients.
READ MOREIt has been almost an entire year since the world stopped and working from home became the norm, altering the balance and workflow of businesses and companies. Have you noticed your business struggling to maintain its competitive edge? Here are five reasons why public relations is critical in 2021 from our guest blogger, 3E PR intern Kaitlyn Richel.
READ MOREBy articulating the hospital’s unique selling proposition and distinguishing it from competitors, 3E Public Relations created a PR campaign that resulted in a windfall of media including local, regional and national news coverage.
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