Emily Maupai Zinberg
22/02/2018 3:12 PM
Exhibiting at a franchise opportunity trade show, such as the International Franchise Expo (IFE) taking place in New York May 31-June 2, takes a lot of preparation. It can be easy to focus only on the “must-dos” – booth display, suppliers, marketing collateral, samples, etc. and forego supporting your trade show presence with other marketing tactics. However, investing the time to integrate social media into your trade show plans can generate more qualified franchisor leads.
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With new franchise concepts established virtually every day, how can you stay top of mind among your target audiences? There’s simply no more cost-effective way to accomplish this goal than public relations. From our experience, this marketing tactic usually brings a return of between 2x-3x the investment. Whether you’re a new fitness concept with only five locations or an established restaurant franchise with over 100 units, public relations can help you stand out from the crowd.
Being a history major, I was often asked the question, “Well how did you find yourself in the PR world?” This is a question I also asked myself when I chose to become a history major – what type of career could I possibly have aside from one in academics? Yet, I found that studying history has enhanced my ability to think critically, research markets, and to write and edit. What I’ve learned in both my major and my internship this summer is that no matter how innovative your idea is,