Lee Groeger
20/07/2023 5:24 PM

First rule of sales: go where your audience is.

Alright, depending on who you ask, there are a lot of “first rules” of sales (go ahead, Google it!) but this is one of the big ones. And in order to effectively reach your audiences today, going where they are requires knowing how to reach them online.

Even if you know exactly where your customers and prospects are spending their digital time,

Matthew Singh
11/07/2023 4:02 PM

Significant transformation can occur when new leadership takes the reins of an organization. Find out how public relations strategies can help teams adapt and adjust during this transition.

Megan Redzia
09/06/2023 4:30 PM

AI can be an invaluable asset for PR experts who are playing a key role in a company’s marketing strategy, but will AI be a substitute for public relations agencies? To answer that question, we’ll dive into how AI tools are transforming PR strategies.

Matthew Singh
28/12/2022 11:49 AM

By partaking in podcasts your business is not only getting exposure, you are providing captive listeners the opportunity to hear your company’s unique story and brand messaging, while attracting new customers or investors. Read about why podcasts can be a powerful addition your PR plan in 2023. 

Lee Groeger
23/11/2022 6:35 PM

The media landscape has transformed exponentially in recent years. What once comprised traditional news outlets—newspapers, magazines, television, radio and, later, websites—has grown to become inclusive of blogs, social media channels, video platforms, and podcasts. With this growth, the pool of media contacts has also expanded, now including not only reporters and producers, but bloggers, hosts, and influencers of all varieties.

Working with the media has always required finesse, research, and a certain level of awareness.

Megan Redzia
27/10/2022 4:16 PM

Public relations has evolved significantly over the years, but its main objective remains the same: to increase awareness for an organization among its target audience. With the explosion of social media marketing, PR pros now have another tool to achieve that goal. Rather than only relying on the media to share key messages, PR teams can leverage owned social media channels to tell a company’s story. Although social media and public relations strategies require different approaches,