Before hiring a public relations agency, it’s important to understand what makes a PR strategy successful. No matter the size of your company or industry you are in, there are six components to an effective public relations program. Find out what they are in this blog post.
READ MOREThe public relations agency you choose will be responsible for crafting your company’s story, communicating on your behalf with press, ghostwriting for top executives, and handling crisis situations. So how do you find a public relations agency you can trust with these critical aspects of growing your business? In this blog post, we’ll share criteria you can use to evaluate public relations agencies.
READ MOREDigital tools help to create a new era of KPIs to evaluate the effectiveness of a public relations program. Read our blog on which ones reveal the true value of PR.
READ MOREWe applied WIRED’s popular Autocomplete Interview series to what we do every day: Public Relations. We’re giving you the answers to the top questions internet dwellers have about public relations to satisfy your curiosity.
READ MOREThe term thought leadership has been tossed around as a marketing buzz phrase for quite a while, but what does it mean? And what can it do for your company? In this blog post, we’ll define thought leadership, show you how to achieve it, and give you examples of how this strategy worked for our clients.
READ MOREAs the world “re-opens” brands need a sound crisis communications plan to avert potential issues. Following these eight steps can help companies prepare for the new normal.
READ MORE