Top 2020 Public Relations Trends and Takeaways

Amy Stern
10/12/2020 11:02 AM

There have been multiple marketing and public relations challenges in 2020, but here are key PR lessons from the pandemic that will still be useful in 2021.

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5 Ways to Optimize a Public Relations Campaign

Patrick Brightman
20/11/2020 4:11 PM

Looking to optimize your PR campaign? Here are five steps to build an effective brand message and secure editorial placements in targeted media.

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How to Properly Use Hashtags in Social Media Marketing

Michael Calia
28/10/2020 2:18 PM

Properly using hashtags in your social media marketing strategy drives more people to interact with your content, further expanding your brand presence.

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PR in a Pandemic: The Key to Securing Coverage Now

Amy Stern
23/10/2020 3:20 PM

When it comes to marketing strategies, public relations remains one of the most cost effective-methods to achieving brand awareness, third party credibility and thought leadership. Check out these proven tactics for securing media placement now.

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Public Relations and Content Marketing: Their Dynamic Relationship

Lee Groeger
15/10/2020 11:03 AM

Public relations and content marketing efforts should overlap to achieve consistency and strengthen brand communication. Learn about how they can be integrated.

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5 Reasons Your Spokespeople Need Media Training in 2020

Megan Redzia
12/08/2020 12:36 PM

Media training your spokespeople positions your company to be featured in media coverage that will improve your reputation and increase your bottom line.

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