Public relations can establish trust in your brand, reflect thought leadership, and engage with existing and potential customers. Find out how.
READ MOREThere are five steps franchisors should take to build a franchise social media marketing strategy that aligns the needs and goals of the franchisee and franchisor. We’ll tell you what they are in this blog post.
READ MOREPublic relations—or PR, as we say “in the biz”—is renowned for being one of those elusive professions that can be challenging to wrap your head around, at least at first. Many understandably have difficulty distinguishing it from complementary services such as advertising and marketing. The confusion stems from PR’s multifaceted nature, which has grown to include even more service areas as the multimedia landscape has evolved. As a decision-maker for a company or brand seeking PR support,
READ MOREFacebook’s new platform updates present users with more privacy and new ways to communicate with their friends, family and businesses. Get the latest on these Facebook, Instagram and WhatsApp updates and learn about new opportunities for your business to connect with its audience.
READ MOREYou may remember when Instagram announced the launch of Stories back in 2016. Many of us were not shocked the platform decided to go in this direction, but personally I was still surprised by how much this new feature resembled Snapchat. Despite that feeling of similarity, many users eventually found it easier to stay and post in one platform and Instagram stories took off. Today, more than 400 million people watch Stories daily and it’s become an essential tool for marketers.
READ MOREThere is no denying that social media has become one of the main ways people are getting their information about products, news, events and more. People are being fed information constantly through social media platforms including Facebook, Instagram, Twitter, LinkedIn and even Pinterest. The one platform that has been growing consistently over the last few years and taking over in popularity, especially among millennials, is Instagram.
READ MORE