Amy Stern
15/03/2018 4:56 PM

As a food brand manager, you’re tasked with more than growing awareness. You must also make sure the financial stability of the brand continues to thrive via strong sales. It’s also likely you’ve had to launch several new consumer packaged goods (CPG) products during your tenure, wondering if they’ll be the start of a hot new food trend.

I recently attended the 40th Anniversary conference of the International Association of Culinary Professionals (IACP) in New York City,

Emily Maupai Zinberg
22/02/2018 3:12 PM

Exhibiting at a franchise opportunity trade show, such as the International Franchise Expo (IFE) taking place in New York May 31-June 2, takes a lot of preparation. It can be easy to focus only on the “must-dos” – booth display, suppliers, marketing collateral, samples, etc. and forego supporting your trade show presence with other marketing tactics. However, investing the time to integrate social media into your trade show plans can generate more qualified franchisor leads.

Megan Redzia
11/12/2017 5:33 PM

With new franchise concepts established virtually every day, how can you stay top of mind among your target audiences? There’s simply no more cost-effective way to accomplish this goal than public relations. From our experience, this marketing tactic usually brings a return of between 2x-3x the investment. Whether you’re a new fitness concept with only five locations or an established restaurant franchise with over 100 units, public relations can help you stand out from the crowd.

admin
07/08/2017 4:50 PM

Blog Written By: Andrew Chirico, Senior at Washington College 

Today I’m going to take you through the average day of an intern at 3E Public Relations and SGW Integrated Marketing Communications, an affiliate marketing agency.

4:45 am: My alarm sounds off. I usually do a double take at the time, often surprised on how fast that night’s sleep went, and think about hitting the snooze for another 5 minutes.

Michael Calia
30/01/2017 5:02 PM

Over the past couple of years, technological innovations have been driving new and interesting marketing trends. One prominent case of this would be the recent innovations in video. Not only is video quality getting better, but we are constantly seeing new opportunities that change how we use video. One big topic toward the end of 2016 was live video. Though it was not exactly a new idea, it became incredibly easy and accessible. But live video will soon become last year’s thing— and that’s not just because it was all the rage,

admin
21/12/2016 6:23 PM

2016 has been quite the year. We saw the rise and fall of some social media platforms (goodbye, Vine; hello, Periscope and Facebook Live). We saw the dramatic growth of Snapchat and Instagram, including the introduction of Snapchat Spectacles. Facebook launched Marketplace, a tool that allows users to buy and sell items from/to other users in their real-life communities. The biggest change of all, however, can be summed up in one word: video.