Adjusting a yearly eCommerce survey strategy allowed for in-depth analysis of how online shopping preferences changed in the face of the COVID-19 pandemic.
READ MOREFacebook’s new platform updates present users with more privacy and new ways to communicate with their friends, family and businesses. Get the latest on these Facebook, Instagram and WhatsApp updates and learn about new opportunities for your business to connect with its audience.
READ MOREWhether you represent an existing food brand that’s a household name or an emerging brand just entering the market, you’ll want to put the best trade show marketing ideas into practice if you’ve made the decision to exhibit at the Summer Fancy Food Show in NYC (June 30-July 2, 2018). It’s a smart investment in generating new business and you want to maximize your return on investment. To help you hit a home run,
READ MOREExhibiting at a franchise opportunity trade show, such as the International Franchise Expo (IFE) taking place in New York May 31-June 2, takes a lot of preparation. It can be easy to focus only on the “must-dos” – booth display, suppliers, marketing collateral, samples, etc. and forego supporting your trade show presence with other marketing tactics. However, investing the time to integrate social media into your trade show plans can generate more qualified franchisor leads.
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With today’s business environment so incredibly competitive, how can you amplify your food or culinary brand to compete against the voracious competition? It’s easy to feel lost in a sea of options, but one marketing strategy that is cost-effective and has shown long-standing results is the value of partnerships.
Whether you’re a cookbook author looking for work as a brand spokesperson, a start-up with a great product hoping to break through at retail,
READ MOREOver the past couple of years, technological innovations have been driving new and interesting marketing trends. One prominent case of this would be the recent innovations in video. Not only is video quality getting better, but we are constantly seeing new opportunities that change how we use video. One big topic toward the end of 2016 was live video. Though it was not exactly a new idea, it became incredibly easy and accessible. But live video will soon become last year’s thing— and that’s not just because it was all the rage,
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