Megan Redzia
27/10/2022 4:16 PM

Public relations has evolved significantly over the years, but its main objective remains the same: to increase awareness for an organization among its target audience. With the explosion of social media marketing, PR pros now have another tool to achieve that goal. Rather than only relying on the media to share key messages, PR teams can leverage owned social media channels to tell a company’s story. Although social media and public relations strategies require different approaches,

admin
29/09/2022 6:21 PM

Has your company considered incorporating events into your marketing or public relations strategy? Planning a well-executed event that achieves desired objectives requires excellent organizational skills, patience, and passion from a devoted team of individuals. Read on for guidance and tips on planning an event that will leave attendees and media impressed.

A successful event begins with identifying key messages and target audience, as well as setting goals. For instance, are you looking for the event to increase brand awareness via a new product launch or to raise funds for a charitable organization?

Lee Groeger
05/08/2022 10:29 AM

The truth is, sometimes, there’s just isn’t anything really newsworthy going on with a company. “Business as usual” is not a unique condition; in fact, I think it’s probably more the rule than the exception. It’s also a big reason why working with a good PR team that understands positioning strategy is so valuable–so when things are quiet, the wheels are still in motion to find or create news that can result in press coverage.

admin
28/06/2022 12:36 PM

Public relations plays a vital role in business today, but do you know what PR professionals really do and why it’s important? In this blog, we give you the true definition of PR, explain how its evolved, and share what it can do for your organization.

Vanessa Shepherd
09/06/2022 4:31 PM

Brands should approach their marketing and public relations (PR) efforts in a cohesive way to be in a better position to generate leads consistently on all the channels they’re leveraging.

Amy Stern
24/05/2022 11:13 AM

4 Ways to Enhance the Value of Your Corporate Communications