There have been multiple marketing and public relations challenges in 2020, but here are key PR lessons from the pandemic that will still be useful in 2021.
READ MORELooking to optimize your PR campaign? Here are five steps to build an effective brand message and secure editorial placements in targeted media.
READ MOREContent – such as white papers and studies – positions a brand as a thought leader. It also strengthens media relations, creates CTAs, and improves SEO.
READ MOREMedia training your spokespeople positions your company to be featured in media coverage that will improve your reputation and increase your bottom line.
READ MORE3E PR Senior VP, Amy Stern, talked to WCBS News Radio 880’s business reporter, Joe Connolly, about how brands can market themselves in a turbulent climate.
READ MOREAdjusting a yearly eCommerce survey strategy allowed for in-depth analysis of how online shopping preferences changed in the face of the COVID-19 pandemic.
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