Summary: There are new ways to use PR to effectively convey brand messages, secure media placements, and determine success. Understanding these nuances will be the difference between PR success and failure in 2020.
READ MOREWhite papers and e-guides are valuable assets in any content marketing strategy. However, knowing when and how to use them, as well as their unique benefits and differences is paramount for creating quality content to drive new customer leads.
READ MOREAn effective public relations strategy can help to launch your new product by telling your brand’s story to generate buzz and trial. In this post, we explore some of the powerful public relations tactics you can leverage to ensure your next product launch is a huge success.
READ MOREEven though the broadcast landscape is becoming more challenging due to P2P, an experienced media relations pro can secure placements without additional fees.
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Being a history major, I was often asked the question, “Well how did you find yourself in the PR world?” This is a question I also asked myself when I chose to become a history major – what type of career could I possibly have aside from one in academics? Yet, I found that studying history has enhanced my ability to think critically, research markets, and to write and edit. What I’ve learned in both my major and my internship this summer is that no matter how innovative your idea is,
The school year may have come to a close for college students this month, but their education is certainly not over. That’s right – it’s summer internship season!
The days of sending interns scurrying off to get the afternoon caffeine fix are long gone. Note to college students reading this blog: if someone asks you to go get them coffee, please walk out the door, run if you prefer, and do not return.