How Speaking Engagements Can Build Your Brand

Megan Redzia
06/02/2020 1:59 PM

Many companies turn to a public relations agency when they want to increase their visibility and credibility among target audiences. Speaking engagements are one tool PR professionals use to achieve these goals. Securing speaking opportunities for key executives at public forums – conferences, trade shows, seminars and other events – held by third-party organizations can help to build your brand through their exposure.

READ MORE

Five Keys to Unlock PR Success in 2020

Patrick Brightman
20/01/2020 2:08 PM

Summary: There are new ways to use PR to effectively convey brand messages, secure media placements, and determine success. Understanding these nuances will be the difference between PR success and failure in 2020.

READ MORE

How to Properly Use White Papers and E-guides in Your Content Marketing Strategy

Michael Calia
26/11/2019 3:21 PM

White papers and e-guides are valuable assets in any content marketing strategy. However, knowing when and how to use them, as well as their unique benefits and differences is paramount for creating quality content to drive new customer leads.

READ MORE

How Public Relations Can Launch Your New Product

Megan Redzia
15/11/2019 5:05 PM

An effective public relations strategy can help to launch your new product by telling your brand’s story to generate buzz and trial. In this post, we explore some of the powerful public relations tactics you can leverage to ensure your next product launch is a huge success.

READ MORE

I Want My Brand on TV, is Pay-to-Play My Only Option?

Amy Stern
06/02/2019 12:07 PM

Even though the broadcast landscape is becoming more challenging due to P2P, an experienced media relations pro can secure placements without additional fees.

READ MORE

My Summer PR Internship: More Than I Expected

admin
31/08/2015 10:09 AM

jrizio-selfieBeing a history major, I was often asked the question, “Well how did you find yourself in the PR world?” This is a question I also asked myself when I chose to become a history major – what type of career could I possibly have aside from one in academics? Yet, I found that studying history has enhanced my ability to think critically, research markets, and to write and edit. What I’ve learned in both my major and my internship this summer is that no matter how innovative your idea is,

READ MORE

Pin It on Pinterest