Adjusting a yearly eCommerce survey strategy allowed for in-depth analysis of how online shopping preferences changed in the face of the COVID-19 pandemic.
READ MORESummary: The COVID-19 pandemic has changed how brands should prepare and distribute content to all their constituents. Here are some guidelines to follow in our new normal.
READ MORESummary: CMOs, marketing directors and brand managers need to answer these five questions to determine the best time to partner with an outside PR agency.
READ MOREMany companies turn to a public relations agency when they want to increase their visibility and credibility among target audiences. Speaking engagements are one tool PR professionals use to achieve these goals. Securing speaking opportunities for key executives at public forums – conferences, trade shows, seminars and other events – held by third-party organizations can help to build your brand through their exposure.
READ MORESummary: There are new ways to use PR to effectively convey brand messages, secure media placements, and determine success. Understanding these nuances will be the difference between PR success and failure in 2020.
READ MOREAn effective public relations strategy can help to launch your new product by telling your brand’s story to generate buzz and trial. In this post, we explore some of the powerful public relations tactics you can leverage to ensure your next product launch is a huge success.
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