Patrick Brightman
11/01/2017 12:02 PM

There has been a lot of discussion surrounding content marketing and how it fits into the sales cycle, and with good reason. Emphasis is on driving traffic to websites, landing pages, et al with the objective being lead generation. To achieve this goal, a digital marketing strategy should have two equally valuable components. The first is a plan to push your target audiences to your various owned properties. Second, those visitors need to be pulled in and converted to prospects via fresh and relevant content.

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